LiveStrong Bracelet

LiveStrong Bracelet

When Lance Armstrong was diagnosed with testicular cancer, he claimed himself as a survivor, rather than a victim. He founded the LiveStrong organization in 1997 with hopes to raise awareness of testicular cancer. For years, they strived to gain funds to make a difference. In 2004, LiveStrong wristband and the yellow wear campaign begin. They created the LiveStrong bracelet which people can buy online or at many sporting stores. This bracelet, with its bright yellow color, was noticeable among all of its customers. When people noticed their friends, family, and coworkers with these bracelets, they wanted to be part of the action. The LiveStrong bracelets became famous around the world and even transcended into other uses. The plastic bracelets can now be purchased by anyone, for any reason, and can have whatever someone wants written on it. This broadened the amount of people wearing the bracelets ad brought attention to many organizations. The reason the LiveStrong bracelets became so popular in our culture was because of people’s innate desire to fit in. Like many other aspects of our lives, if we see someone who we can identify with in a positive way, we are likely to notice how they represent themselves and attempt to imitate it. For instance, if my best friend bought a LiveStrong bracelet, I would be more likely to purchase one for myself. We can see this in other U.S. popular culture items such as the ice bucket challenge or “Just Do It” t-shirts produced by Nike. The LiveStrong organization raised a lot of funds through the sales of these bracelets. When the recent scandal of Lance Armstrong and his use of blood doping came out, the entire LiveStrong organization lost some credibility. When an organization has a spokesperson, they want someone who everyone can relate to and see as a positive figure. Lance Armstrong was this icon for the LiveStrong organization because of his Tour de France victories. The fad over the easily recognizable bracelets has lost some of its appeal because of the scandal, but has also just fizzled out over the years. We can see here how the LiveStrong is an ideal representation of a popular culture object in America.